Services

This initial planning and background research phase is critical for any business. If you have existing market research and a prior marketing plan, I can use that as the basis for what I suggest moving forward. I don't want to repeat past mistakes. But, if you have nothing previously, I like to start at square one and build a comprehensive plan, based on new research and data that will deliver the best chances of success. 

Deliverables May Include: 

Market research and a competitive analysis.

Voice/tone recommendations to nail down how you will communicate to all audiences.

Buyer personas to identify your ideal client and where to find them.

Marketing plan which would include the tactics, timelines, and approaches that make up the roadmap to everything that we may execute on moving forward.

Once your marketing plan and strategies are nailed down, we will move into the creative and branding phase where we give life to your vision. 

This May Include: 

Iconography

Creating a mascot

Taglines

Product naming 

Picking your campaign themes

Web copy

Blogs

Newsletter Creation 

Ads

Print Collateral 

Press Releases

White papers

Reports

Testimonials

Case studies 

Email marketing 

SEO- on-page and local search optimization 

Explainer videos- animated or sketch style with voiceover and music bed [examples]

Now that we know who you are, who you're marketing to, and how you want to position your messaging, we begin the fun part! 

This May Include: 

Ad buying and negotiation

Marketing automation (HubSpot or other platform)

Event planning - launch, special event or tradeshows

Blog posting

Email campaign creation and setup

Landing page creation

Campaign and metrics tracking

Social media posting/management

And more!